Top 5 Social Apps Performance on Unified Platform in Latin America - Q1 2024

TikTok

TikTok experienced a consistent increase in weekly revenue, peaking at around $1.45M in early March. Weekly downloads fluctuated, reaching a high of approximately 3.8M in the first week of January and stabilizing around 3.2M to 3.4M towards the end of the quarter. Weekly active users remained relatively stable, ranging between 159M and 162M throughout the quarter.

Instagram

Instagram saw a peak in weekly revenue of about $452K in late February. Weekly downloads showed a slight decline from 3.0M in January to around 2.7M in late March. Active users consistently increased, starting at 201M and ending at approximately 205M by the end of the quarter.

Facebook Lite

Facebook Lite maintained a stable revenue, with weekly figures around $89K to $100K. Weekly downloads spiked to over 3.5M in early March, while active users remained steady between 301M and 304M throughout Q1 2024.

Threads

Threads had a varied trend in weekly downloads, peaking at around 1.7M in mid-February. Active users saw a significant increase mid-quarter, reaching a high of approximately 21M in late February before settling at around 19M towards the end of March.

NGL: ask me anything

NGL: ask me anything showed a steady weekly revenue, averaging around $51K to $57K. Weekly downloads demonstrated a downward trend, starting at about 504K in January and dropping to around 363K by the end of March. Active users slightly decreased from 2.1M to approximately 1.9M over the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower.